The National Federation of Road Transport has just unveiled its new communication campaign “If you have it, it's because a truck brought it to you”.
This campaign had already been used for Easter and given its success, the federation decided to adapt it for Christmas as well. It aims to educate the general public with a humorous tone on the fact that practically all goods are first transported by truck before all other modes of transport.
It will be broadcast throughout the month of December on social networks, Vinci Autoroutes radio, l'Équipe, le Monde, AlloCiné, etc.